Agencies and brands use SRDS as an affordable, all-in-one resource to find and compare digital and traditional media across business, consumer and geographic audiences. They rely on this extensive dataset of U.S. media to make informed decisions and initiate contact with media reps directly from the planning platform.
Plan better campaigns. With so many media brands in evolving media channels, it can be difficult to find standardized, current data organized by market. Agencies and clients want media plans in just a few days, leaving little time for calling and meeting sales reps.
With SRDS access, brands and planning and buying agencies find everything they need to identify, evaluate and connect with media owners. Media-specific databases cover rates and contacts, audience metrics and more, along with education, resources and training tools to help shape the right media strategy.
Recently, Kantar SRDS spoke with Pete Hoelscher, acting CEO of IEEE GlobalSpec. IEEE GlobalSpec is a provider of data-driven industrial marketing solutions that helps companies in the industrial space promote their products. Click here to read more.