Direct Marketing

The SRDS Direct Marketing List Source® gives you sources, selects, costs and other valuable information to help you find and evaluate lists and refine your list strategy for direct marketing campaigns.

Please note: does not rent mailing lists. 

List research, your way

Search for list opportunities any way that makes sense to you. Get in, find your options and apply powerful filters and sorting capabilities to help you evaluate huge lists of media quickly. Search by:

  • Media type (lists or insert media)
  • Keywords
  • Titles
  • Business or consumer market classifications
  • List type and selects

Actionable data in one place

SRDS direct marketing datacards include all the data points you need to create a successful campaign.

  • Personnel
  • Summary description
  • List source
  • Selections with counts and rates
  • Other available selections
  • Commission, credit policy
  • Method of addressing
  • Delivery schedule
  • Restrictions
  • Test arrangement
  • Lettershop services
  • Update schedule

SRDS DirectNet®

An advanced online solution that delivers comprehensive, integrated tools for sophisticated direct marketing list evaluation and management.

Advanced, multiple search functions to zero in on your target

  • Relevancy-scored keyword or phrase searches using Oracle® Context functionality.
    • Selects
    • Title
    • Datacard description
    • Summary description
    • All of the above
  • Title only
  • List source
  • List type
  • SRDS classification or market category
  • Updated or new-to-SRDS date
  • Gender percentage
  • Universe or hotline size
  • Featured lists
  • Also-recommended lists

Results link directly to full datacards for easy printing or reporting

  • View and sort results by:
    • Relevancy score
    • Title
    • Manager/owner
    • Base price
    • Universe
    • Hotline
    • Updated date
    • Email
    • Enhanced
    • Notes
  • Create powerful recommendation reports, or email/print datacards