Media data at your fingertips

Consumer Demographics

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SRDS Local Market Audience Analyst™ is an online consumer market research service from SRDS and Nielsen built to provide sophisticated demographic, segmentation and targeting data for media planners and consumer marketers.

• Quickly learn about new markets: data are available for all 210 DMAs and 3,000+ U.S. counties.
• Better understand target audiences, their behaviors, and lifestyles: view data on 200+ Experian® Simmons lifestyles and industry-standard Nielsen PRIZM segments.
• Access detailed reports and maps: interactive maps give you a new perspective on your target markets.

$799 for unlimited single-user access to this online service for 1 year.

Four powerful research modules

Market profile reports: Explore by market, gaining insight into the demographic makeup and high-indexing behaviors of individual DMAs or counties.

Lifestyle analysis reports: Explore by lifestyle behavior, gaining insight into related behaviors, cross-sell/synergy opportunities, and market potential.

Demographics reports: Explore by demographic variable, gaining market-by-market insight into where to find your key audiences.

PRIZM reports: Explore using industry-standard PRIZM groupings, gaining unique insight into the household makeup and lifestyle traits of your target audiences.