SRDS' default behavior is to consider all the words in a search, so the [AND] or [+] operators are not necessary to include in a search. For example, a search on the words [car enthusiast] will return results that include both words in any order within the listing.
If you want to specifically allow either one of several words, you can use the [OR] operator (can be lowercase or ALL CAPS). For example, [Chicago Bears 2004 OR 2005] will give you results about either one of these years, whereas [Chicago Bears 2004 2005] (without the OR) will show pages that include both years on the same page. The symbol [ | ] may also be substituted for OR.
Attaching a minus sign immediately before a word indicates that you do not want listings that contain this word to appear in your results. The minus sign should appear immediately before the word and should be preceded with a space. You can exclude as many words as you want by using the - sign in front of all of them.
Adding quotation marks to a set of search terms tells SRDS that your results should contain the exact, whole word phrase in quotation marks.
(Example: "tennis shoes" returns results with the phrase "tennis shoes," not results with only "tennis" or "shoes" or "shoes worn in tennis")
Use the Title Only search to quickly find a specific title. Enter your words, then select "Title Only" from the drop down list of search options. This search will return only results that have your exact, whole words in the media property's title.
Partial searching is enabled for 3 letters or more, on the first 3 letters of any word. For example, [tru] will return truck, trust, trunk, etc. A search on [truck] will return truck, trucks, trucker, truckers, trucking, etc. A search on [trucks] will return only trucks, so it's important to consider searching root words for broader results.
Phrase searches, title searches and searches on less than 3 letters are treated as exact searches. For example, a search on [tr] will return TR Publishing but it will not return truck, trust, trunk, etc. A search on [O] will return O, The Oprah Magazine.
By default, your keyword or title search will be conducted across all licensed media databases. You may narrow your results by selecting specific, licensed media types from the drop down list of search options. Results can also be narrowed (or broadened) after your search is conducted by selecting the available media types in the top left side of your result screen.
The Missed Opportunities notice and lock symbol indicate that your current SRDS license does not include access to the complete SRDS database. The Missed Opportunities area provides counts of relevant results that match your search criteria, but aren't included in your SRDS license. Call 800.232.0772 x8019 or email us to add these missed opportunities to your SRDS account.
Call the Service Center at 800.232.0772 x8019 or email us.
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