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Send RFIs in One, Easy to Use Tool
The first iteration of the SRDS Media Buying Platform allows you to search, plan and send RFIs to multiple business and consumer magazine titles in three simple steps:
Research and select titles in the SRDS platform as you’ve always done
Click the new Create Campaign RFI link and provide campaign details, desired ad units and custom requests
Send multiple RFIs with one click and enjoy the extra time you’ve just saved!
Frequently Asked Questions
Is the RFI tool included in my SRDS subscription?
Yes, for Business and Consumer databases only. Subscribers get automatic access using their existing SRDS credentials.
What media is available to use in the RFI tool?
The RFI tool can be used to send RFI requests to Business publications and Consumer magazines.
How do I select B2B and B2C media for the RFI tool?
You may continue to tag media properties you are considering which will add them to your campaign. You will find your tagged titles in the Campaigns and Reports area.
Once I’ve tagged titles, how do I initiate an RFI?
In the SRDS Campaigns and Reports screen, you may select the “Create Campaign RFI” button to output your plan to the RFI tool. Once there, you may begin sending your RFI.
Do I need a separate password to create RFIs?
SRDS users do not need a separate password to access the RFI tool.
How many titles can be part of a single RFI?
A maximum of 200 titles may be selected in SRDS and included in a single RFI.
What RFI information is required?
Upon initiating an RFI, buyers must:
Select a campaign date range
Provide each publisher at least one of the following: 1) ad unit(s) 2) comments 3) uploaded document (i.e. RFP) (pdf, excel or word doc).
Provide an email address and optional phone number that publishers should use for their response
Budget information is optional
What data will SRDS share with publishers?
SRDS will share Campaign Dates, Selected Ad Units, Comments, RFP docs and contact information with each title. Budget information is available for the buyer’s reference only as they select ad units/rates, and will not be shared with publishers.
I have pre-negotiated rates with these publishers, why am I seeing open rates?
Right now the only rates displayed are open rates provided to SRDS. If you’d like to work off your pre-negotiated rates, request them in the comments. Future versions of the platform will include pre-negotiated rates directly in the platform, closer to 2H 2021.
What if I already have a relationship with a publisher rep?
The RFI request may go to that same contact. The purpose of this tool is to add efficiency to your planning and buying by creating one request you can sen
Upon initiating an RFI, buyers must:d to many publishers. If there’s a specific rep you’d like to communicate with after sending an RFI, feel free to request in the comments.
How can I include digital/OOH/events/etc. in my plan?
The first version of the SRDS Media Buying Platform only allows for print requests, however, you can request multi-channel proposals in your attached RFP/comments. Future versions of the platform will include multi-channel capabilities.
Can I modify or save my RFIs in SRDS?
You may delete titles you’ve exported to an RFI, however you may not add more titles to an RFI in progress. You may start a new RFI request if you wish that outputs all tagged titles into a new RFI request window.
RFI requests are not saved within SRDS, you and your selected publishers will receive emailed summaries of all submitted campaign requests. Future versions of the buying platform will provide modification and saving capabilities.
What happens after I submit my RFIs?
A summary of your RFI request, including links to supplied documents, is sent to each publisher included in the RFI request. You should expect publishers to reply to your request via the email you provided within 1-2 business days.